Wholesale & trade
Double-sided surprise puzzles that sell themselves on shelf. Customers build the front, flip the finished puzzle, and reveal a hidden second artwork: a moment no single-sided puzzle can offer.
How it works
A Flipsi starts with a beautiful puzzle and ends with the part everyone waits for: the moment you flip it over.
Start with the textured side facing up and build the front artwork: rich with detail, colour and story before the reveal even begins.
Then comes the part people wait for: the flip, the pause, the reveal.
The back reveals the image the front has been hiding all along.
Try it
Tap to flip Enchanted Falls and Swallow Cafe to reveal the story beneath the scene.
Enchanted Falls
flip to discover what's hidden beneath
Swallow Cafe
flip to see the view from the balcony
The front sets the scene. The secret side takes you deeper into the story.
The Flipsi Board
The Flipsi Board holds the finished puzzle together so you can turn the whole thing over in one smooth move, without a single piece falling out of place.
That's the Flipsi Board — the piece that makes the flip possible.
The Journey
The front sets the scene, and the secret side takes you somewhere the box only hinted at: a different journey in every world.
Step inside
and What Lurks Within
Build the haunted place, then flip to step inside and discover who — or what — lurks within.
Go beneath
and What's Hidden Beneath
Build the enchanted world above, then flip to slip into the magic hidden beneath it.
Into the deep
and What Waits In The Deep
Build the ship above the surface, then flip to plunge below and discover what waits in the deep.
Look out
and The Views They Behold
Build the balcony escape, then flip to stand on the balcony and take in the view beyond.
Unearth the tale
and Tales Time Forgot
Build the cursed scene, follow the story cards into the tale it came from, then flip to reveal what the past refused to bury.
The full buyer pack includes SKU details, wholesale pricing, current packaging, samples, assets, and recommended launch formats.
Seasonal · Q4
Built for Q4 gifting and festive feature tables, this holiday range pairs two Christmas worlds with two hidden surprise sides — one merry, one a little twisted.
Peek inside
Holiday
and The Night Before Christmas
Build the mischievous village, then flip to step inside and discover the darker surprise waiting for the naughty.
Peek inside
Holiday
and The Night Before Christmas
Build the festive village, then flip to discover the warm Christmas surprise waiting for the nice.
One Christmas Eve. Two very different surprises.
The proof
4.9 ★
Average customer rating
435 +
Verified five-star reviews
51.88% %
YTD Repeat purchase rate online
20
Story-led designs, and counting
Figures from Flipsi direct-to-consumer sales. Verify and update before sharing with buyers.
Flipsi Complete — board + puzzle included
First Purchase Format
The Flipsi Complete introduces the full Flipsi experience in one box: the board, the puzzle, and the first reveal. Once customers own the board, they are set up for the next puzzle, the next discovery, and the next return purchase.
The Flipsi Board keeps the puzzle together, makes the flip feel smooth, and creates the pause before the secret side appears.
The velvet-lined Board enhances the puzzling experience.
Customers start with Flipsi Complete: one puzzle, one Board, and their first reveal. Once the Board is at home, every standalone Flipsi puzzle becomes an easy next purchase.
Packaging formats
Flipsi can be packaged for different retail environments: a compact specialty format, a larger puzzle-aisle box, or a complete first-purchase bundle with the Flipsi Board included.
SPECIALTY / GIFT / ONLINE
A smaller standalone puzzle format with a lower shelf footprint, suited to specialty stores, gifting, online sales and compact display units.
Aisle & mass
A larger standalone puzzle format with familiar puzzle-aisle presence, designed for stronger shelf impact in broader retail ranges.
FIRST PURCHASE
Puzzle and Board in one box: the first-purchase format that introduces the full Flipsi experience.
Mockups shown — final sizes, formats and pricing confirmed per account.
Retail Launch Options
From a compact discovery display to a focused starter range, seasonal feature or broader category placement, Flipsi can be ranged to suit the account, season and shelf space.
display → Starter → Seasonal → Full range
A compact discovery format for gift stores, bookstores and specialty retail, designed to help shoppers understand the flip-and-reveal concept quickly.
Strongest explainer format
A focused first order of strong launch titles, giving you a simple way to test Flipsi, introduce the reveal, and expand once you see what moves.
Low-risk first order
A feature-table approach built around retail moments you already plan for — Halloween, Christmas, gifting, school holidays and themed events.
Built for seasonal peaks
A broader puzzle-section feature across multiple collections, giving shoppers a reason to return for the next story, season and reveal.
The full Flipsi world
Every format leads to the same place: a customer who comes back to flip the next one.
