Haunted
Australian Retail Preview
The picture on the box is only half the story.
Customers build the front image, flip the completed puzzle, and reveal a hidden second artwork they have not seen before.
Build the front. Flip the puzzle. Reveal the secret side.
The front sets the scene. The secret side takes you deeper into the story.
How it works
Puzzle. Flip. Surprise.
A Flipsi starts with a beautiful puzzle and ends with the part everyone waits for: the moment you flip it over.
I
Build the front
Start with the world you can see, rich with detail and worth every piece.
→
II
Flip the puzzle
Then comes the part people wait for: the flip, the pause, the reveal.
→
III
Reveal the secret
The back holds the image the front has been hiding all along.
The collection
Haunted Places and What Lurks Within
A story-led Flipsi collection with atmospheric front images and hidden second-side reveals.
Haunted
Farmhouse
Haunted
Castle
The collection
Haunted Places II and What Lurks Within
A story-led Flipsi collection with atmospheric front images and hidden second-side reveals.
Haunted
Lighthouse
Haunted
Carnival
Haunted
Mansion
The collection
Enchanted Places and What's Hidden Beneath
A story-led Flipsi collection with atmospheric front images and hidden second-side reveals.
Enchanted
Falls
Enchanted
Woods
Enchanted
Sands
Retail Formats
However you'd like to begin.
Flipsi can scale to the space and season — from a focused starter range to a broader puzzle moment built around story-led collections.
Focused launch → Full range
Discovery
●○○○
Counter / Display Unit
A compact discovery format for gift stores, bookstores and specialty retail, designed to help shoppers understand the flip reveal quickly.
Strongest explainer format
Starter
●●○○
Starter Range
A focused launch of high-impact SKUs. Enough to test the format, introduce the reveal mechanic, and build confidence before expanding the range.
Low-risk first order
Seasonal
●●●○
Seasonal Feature
Lean into retail moments buyers already plan around — Halloween, Christmas, gifting, school holidays and themed feature tables.
Built for seasonal peaks
Category
●●●●
Full Range / Category Moment
A broader puzzle-section feature across multiple collections, giving shoppers a reason to return for the next reveal.
The full Flipsi world
Every format leads to the same place: a customer who comes back to flip the next one.
The retail case
Why Flipsi works on shelf.
A double-sided puzzle isn't just a different product. It changes how the category sells.
I
A hook that earns the reach
The front image sells the puzzle. The secret side creates the reason to pick it up. Curiosity does the work a price tag can't.
II
Explained in one move
Build, flip, reveal. Staff can demonstrate it across a counter in seconds, and it films itself for social. No long pitch, no instruction needed.
III
Built-in repeat purchase
The Flipsi Board turns a one-time buy into a collection. Once a customer owns the board, every new reveal brings them back. Over half return for more.
IV
Collection-led merchandising
Each SKU sits inside a themed world, so the range can be merchandised by story, season or collection rather than treated as disconnected titles.
It catches the eye · it sells itself · the customer returns · the range grows
Next steps
Review the range. Test the product. Choose the right retail format.
Start with samples and buyer assets, then choose the best format for the account: individual SKUs, CDU, starter set, seasonal feature, or a tailored mix.
Review samples and assets
We provide product samples, videos, catalogue, and range information.
Select the best launch format
Choose between individual SKUs, CDU/display, starter set, seasonal feature, or a tailored mix.
Confirm pricing and quantities
We confirm MOQ, wholesale pricing, carton details, timing, and production assumptions.
Launch, test, and expand
Start with a focused retail test, gather sell-through feedback, and expand the range where it performs.
Interested in seeing Flipsi for Australian retail?
For samples, pricing, catalogue access, or buyer information, please contact Miles or Flipsi Puzzles.